Winter Collection Campaign
Year
'23
Client
Sayyar
Deliverables
2-minute campaign video and a series of digital creative designs.
Developed a humorous winter campaign highlighting the warmth and quality of Sayyar’s clothing. The concept revolved around the idea that you don’t need to layer excessively during winter when wearing high-quality garments. The campaign featured a satirical artistic approach where an artist created artwork using leftover winter clothes found in homes, reinforcing the message in a playful and memorable way.
© Sayyar
Overview
Developed a humorous winter campaign highlighting the warmth and quality of Sayyar’s clothing. The concept revolved around the idea that you don’t need to layer excessively during winter when wearing high-quality garments. The campaign featured a satirical artistic approach where an artist created artwork using leftover winter clothes found in homes, reinforcing the message in a playful and memorable way.
Role
Client management, defining deliverables, art direction, and supervising the creative concept.
Saudi National Day 2023
2023 Saudi National Day