2023 Saudi National Day
Year
'23
Client
Sayyar
Deliverables
Photoshoot, visual direction, and digital creative designs.
Developed a National Day campaign highlighting the cultural importance of the Saudi shemagh. The campaign began with teaser visuals showing individuals without a shemagh to create curiosity and emphasize its absence, followed by the reveal featuring the same individuals wearing the Sayyar shemagh to complete the traditional look. Role: Project management, client coordination, art direction, and overseeing creative outputs.
© Sayyar
Overview
Developed a National Day campaign highlighting the cultural importance of the Saudi shemagh. The campaign began with teaser visuals showing individuals without a shemagh to create curiosity and emphasize its absence, followed by the reveal featuring the same individuals wearing the Sayyar shemagh to complete the traditional look.
Role
Project management, client coordination, art direction, and overseeing creative outputs.
Winter Collection Campaign